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Who is Riptide

Riptide Sales Group

Riptide is a sales and marketing organization . We specialize in selling into the retail Scuba Diving market sector.  We can offer you independent sales representatives to cover the United States, Caribbean , Canada and international representation upon request.  All  Riptide reps are under contract as independent sales agents, they are all professional sales people as well as active divers and many being current dive instructors. We can also offer you marketing services, from a monthly newsletters to a full strategic marketing plan and implementation.  



How we work

                                                                                                                            We understand that working with an outside organization can sometimes be expensive. Working with Riptide can save you money, we are not employees but in essence                                                                                                     we become your in-house sales and marketing team, with a single point of contact.    

*  We can work on a variable basis / commission only.

*   we can work on a lower commission rate with a monthly stipend.

*  It all depends on what level of assistance you require.  


Our Market by sales Territory / dealers & Revenue by territory

                                                           There are approximately 1400 dive retailers in North America & the Caribbean  The above map shows the current dealer base broken down

                                                                                                                         by regional territories  & estimated  market wholesale sales by territory

More about Riptide

Our Market 

We work with both brick & mortar and on-line retailers. However our energy in direct marketing and support is weighted heavier on the brick & mortar retailer. We all believe strongly on the importance of the brick & mortar store, as they are the local champion of our sport. We understand the importance of on-line marketing and social media to reach and influence consumer buying decisions, however without the local dealer and their energy, our sport would not be the same in popularity or enthusiasm. 

Dealer Contact 

Our focus is working with professional dive retailers, and we break the USA into 10 regions or territories. Our reps are professional sales people as well as active divers and very familial with their dealer base. They travel their territory to meet face to face with all their dealers on a regular basis.  We also reach out each month with a targeted email campaign to around 1300 dealers with a brand focused  email for each company we represent. 



I Dave Pollock as owner of Riptide Sales Group have spent my entire career in the dive industry. I started diving in my early teens and have never stopped. My diving history ranges from a commercial deep sea diver, instructor to today as an active recreational diver with a passion for underwater photography. My business background ranges from a retail store owner in Canada and the Caribbean, to Vice President of Head Sports  and General Manager of Mares N/A. i have been in the dive industry for close to 40 years and like myself, our entire team continues to share the same passion for diving and our industry.  

Services Riptide can provide 

* Nation wide sales representation   

* Marketing support from monthly email campaigns  to complete  marketing strategies and implementation

 * Monthly sales reports by territory

* International sales representation / if required   

* Public Safety market representation / if your product applies

* Single point of contact / rep management and commissions     

* Product management / if required   

* Trade show management Pre, At show & Post show marketing  






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wHO WE have represented 

Since the 1990's we have worked with many companies in a sales and marketing capacity. We are proud in the work  we have done in helping many of these companies with  sales growth and marketing innovation.      

Product CATEGORIES we work with  

  • Recreational scuba diving 
  • Technical diving 
  • Public Safety diving 
  • Commercial diving
  • Snorkeling & Swim 
  • Life Style products 


Who we represent today


Who we represent today

K3 Dry bags

The K3® Company is a global manufacturer and distributor of premium outdoor gear and accessories. A worldwide leader within the waterproof bags and accessories sector. Through an untiring commitment to innovative and original designs, K3™ is globally recognized for the functional and premium products the brand produces without the lofty price tag.

IST Diving System 

IST, founded in 1976, started out as an original equipment manufacturer (OEM), producing quality masks and snorkels for well-known international brands. From that foundation, IST developed a solid reputation in supplying quality and reliable products in conjunction with our renowned, excellent back-up service. We earned many valuable partners worldwide along the way.  But in our relentless quest to directly provide our customers with the product we are so proud of, and service we are so committed to, the company soon decided to establish its own brand maintaining our own name: enter IST Diving Systems

Peppers Polarized Sunglasses

 Peppers Eyewear has been an innovator driven in the optical industry to push the limits on creating affordable high quality polarized sunglasses. In 1994, Peppers Sunglasses was founded with the vision to bring affordable, high quality polarized sunglasses to the market.


Ideal for changing sports clothing or wetsuits outdoors. The dryrobe® has a waterproof & windproof exterior shell fabric & a lining that dries you & keeps you warm. The design allows plenty of room to pull your arms in through the sleeves & get changed inside it. You can get a wetsuit, swimsuit or tri suit, on or off, easily, while staying warm, dry & fully protected from the elements.  Other features include, soft lined external pockets, large internal storage pocket & MP3 player pocket. Our Unique chunky YKK® Zip front is an essential element providing fast, easy exit & entry which allows you to get in & out of the dryrobe® while you have all your kit on. This is simply not practical with the more traditional 'pull over the head' poncho design. 

Cold-weather conditions present unique challenges. Preserve your energy & core temperature with full-body protection from the elements. Leave it on over your clothing or wetsuit & re-use multiple times throughout the day without the dryrobe ever feeling wet or cold.


Line CATEGORIES we represent today

  • Recreational scuba

  • Technical diving

  • Public Safety diving

  • Commercial diving

  • Snorkeling & Swim

  • Lifestyle product


Sublue is a professional team focusing on DPV (diving propeller vehicle), underwater drones and robots.

Sublue has developed a wide range of core technologies such as integrated propeller-motor system which generates much stronger power than conventional design, precise underwater balance control system etc.

Based on its technology capability, Sublue has been developing series innovative products for water sports, and amusements.

Sublue is devoted to meet consumer’s growing needs in new generation intelligent products and make the underwater world closer to all of us.


See The Sea RX

Your scuba certification grants you a passport to explore the wonders of our oceans and lakes that others may never get a chance to see. Whether you wear glasses, use reading glasses, or wear contact lenses we can help you see the underwater world more clearly.

See the Sea’s state of the art lab installs the most advanced corrective lenses on the market, precisely matched to your unique prescription, into your dive mask, shipped to us with a UPS label we send you, or you can purchase a mask from us for your prescription. We bond the most advanced Zeiss glass corrective lenses directly into your mask and we warranty our work for life. We guarantee to provide you with the best quality lenses that match your exact prescription at the best price.